Gu Shiyi came forward and introduced himself to them generously, “Gu Shiyi , Jiang Han’s friend.”

Xu Yan raised a mocking smile at the corner of his mouth, and was glared at by Jiang Han.

Cheng Ji said, “I am Cheng Ji, this is Xu Yan.”

Gu Shiyi smiled, “Recently, I often hear people in the investment banking circle mention your names. Nice to meet you!”

“Oh?” Cheng Ji was surprised. “How come the elites in investment banks know both of our names?”

Gu Shiyi said, “ Meisi Group’s performance has soared recently and it is well known in the investment banking circle. I also want to find an opportunity to visit Mr. Cheng.”

Xu Yan took the opportunity to say, “Why not wait for a day? Let’s eat together and chat while we eat?”

Gu Shiyi looked at Jiang Han, who said with a dark face, “No, we have booked a private room. Today is our day off, so we won’t talk about work.”

Xu Yan said, “Who said we should talk about work? It’s rare for me to meet Miss Gu, so let’s just chat about something else.”

Seeing that Jiang Han was unhappy, Gu Shiyi quickly said, “Mr. Jiang and I have something else to discuss today. I will definitely visit you in person some other day.”

Cheng Ji nodded and said, “Okay! You are always welcome to visit Meisi Group.”

Jiang Han walked into the elevator first with a gloomy face, and Gu Shiyi followed him in small steps. When the elevator door was about to close, Xu Yan saw Jiang Han’s eyes were as sharp as a knife, and she raised her chin slightly to provoke him.

Cheng Ji sat down and asked Xu Yan, “Gu Is Shiyi the daughter of the Gu family? “

“Yes. The Gu family has a daughter who studied abroad. Gu Songbai often went to Xinlan Group to find Mr. Jiang. The two of them should have the intention of becoming in-laws.” Xu Yan said stiffly.

Now she felt a little disgusted when she mentioned the Jiang family. The father and son of the Jiang family were indeed their biological children. The night before, Jiang Han said that she was vain, and the next day Jiang Qinghua came to her house and scolded her for being superficial and snobbish.

Xu Yan was insulted.

Cheng Ji nodded, “It is natural for the two families to marry each other. After all, their family backgrounds are similar, and it is better to keep the wealth within the family.”

I don’t know what others think, but Cheng Ji is very happy. He is really afraid that Jiang Han has some idea about Xu Yan.

Gu Shiyi and Jiang Han entered the box, they said, “You don’t seem very happy. What’s wrong?”

Jiang Han sneered, “ Meisi Group is my competitor. They have put a lot of obstacles in my way. I get annoyed when I see them.”

“Really?” Gu Shiyi didn’t quite believe what he said.

Jiang Han looked at her, his eyes were firm, “What do you think it is?”

Gu Shiyi smiled and said, “You don’t have to be so nervous. I have heard rumors about you and Miss Xu, but I didn’t go out of my way to find out. I just overheard it when the elders were talking to each other.”

“What do you know?” Jiang Han pressed forward, his lips tightly pursed.

Seeing his expression, Gu Shiyi said, “Your reaction says it all. You really care about Miss Xu.”

Jiang Han pulled back, picked up a tissue to wipe his hands, crumpled it up and threw it on the ground, “What’s there to worry about? I didn’t like her before, so why would I like her now?”

Gu Shiyi took a sip of tea and smiled, “I hope you are not saying one thing and thinking another.”

...

Capital, a professional communication agency, is really amazing. In less than half a month, it helped Xinlan Group produce three short videos that combined traditional Chinese style and ethnic intangible cultural heritage elements. After being invested in the short video platform, it triggered a wave of discussion and the number of views reached billions.

Online sales have seen explosive growth.

In comparison, Meisi Group was calm. The new plot of Dong Jingjie’s live broadcast team, about mother-in-law and daughter-in-law, received mediocre response and did not attract much attention. After changing the subject, they lost fans.

At the company meeting, Cheng Xu was finally able to vent his dissatisfaction. “The quality of the live broadcast has declined and the response has been bad. Who should be held responsible for this problem?”

The question was addressed to everyone, but his eyes were focused on Xu Yan.

Xu Yan said, “If there are any problems, let’s discuss them. Now is not the time to pursue responsibility.”

“Since the e-commerce festival, the live broadcast team’s performance has been mediocre. Now that we have changed to a new subject, the data in the live broadcast room is not as good as before. I think it’s time to change people.” Cheng Xu sat down, pulled his suit jacket closer, and said disdainfully.

Cheng Ji frowned slightly, “What should we do after the change?”

Everyone turned their attention to Cheng Xu. He said nonchalantly, “If we remove the live broadcast team, we can save hundreds of thousands of dollars every month.”

Xu Yan asked him, “Where can we find the growth point of sales?”

He spread his hands and said, “I don’t know. Mr. Cheng always rejects my marketing plan. Qian Kun and Wu Hongchang , the two major distributors, are in the hands of Xinlan Group. I can’t do anything about it.”

Xu Yan said, “The live broadcast went viral and boosted Meisi Group’s online sales and popularity, which shows that the team is still capable. We need to realize that no one and no company can always be at the top, and it is normal to have a decline. Now they are trying a new style, and everyone is working hard.”

“But there’s no reward for hard work, and the money given every month still has to be spent,” Cheng Xu mocked her.

Xu Yan looked at Cheng Ji and said, “Mr. Cheng, every brand is doing live streaming now. This is a new way of promotion. If they change the subject matter and the effect is not good, they can change to another one. The team must not be withdrawn.”

Cheng Ji did not comment. Cheng Xu said, “I admit that this live broadcast team has made contributions, but we can’t just rest on our laurels and stop making progress, right? If we hadn’t removed them before, we were worried that Xinlan Group would poach them. But now that they have become popular, it’s not because of the live broadcast team.”

“Creation requires inspiration and time. It’s not like digging the ground to plant cabbages and then harvesting them when the time comes. In fact, our sales volume has remained the same during this period, but since Xinlan Group has emerged, people think we are lagging behind.” Xu Yan argued with him.

Cheng Ji asked Xu Yan, “Do you have any other plans at the moment?”

Xu Yan shook his head. “Not yet. Both online and offline are saturated now. Xinlan Group is in the limelight. We have to wait for it to fall back before we can take action.”

Cheng Xu sneered, “Why are you talking so mysteriously?”

Cheng Ji said to him, “The Marketing Department will come up with a plan in the next two days, and we’ll see how it works after we implement it.”

Cheng Xu snapped his fingers, “Okay! I’ll arrange for someone to do it right away.”

After the meeting, Xu Yan stayed and said to Cheng Ji, “Mr. Cheng, the live broadcast team cannot withdraw at this time. If we really have to withdraw, we have to find a replacement.”

Cheng Ji smiled at her and said, “Okay, I’ll listen to you and won’t retreat for now.”

Xu Yan thought his smile was a bit strange, but she didn’t delve into it. She now needed to figure out how to make Meisi Group shine again.

However, before she could come up with any good ideas, an opportunity came before her, making Xu Yan feel for a time that she was the chosen one in this industry.

It’s a bit ridiculous to say.

There was a female college student who complained online that her period came early and she didn’t notice it in time. She only realized something was wrong after she went to the bathroom.

But she forgot to bring sanitary napkins in her backpack and her cell phone was out of battery. She squatted in the bathroom for more than half an hour before another girl who went to the toilet came and she was able to ask her for help.

This incident was posted online and resonated with many girls. They all said that such embarrassing things happened frequently. Some people did not get help and finally had to go back and change their pants under tremendous pressure and strange looks.

Soon this post became a hot post.

Things have been going on peacefully. This is just everyday life and will not cause any trouble.

The next day, this post triggered a war of words between the sexes. A man replied, saying that women are just hypocritical, and since they didn’t bring sanitary napkins, they should control themselves, and it’s not a good thing, so why post it online to embarrass themselves.

After this person started posting, many male accounts responded to the post.

When the girls saw this reply, they protested fiercely, and the two groups started arguing online.

One of the accounts that cursed the most was revealed to be an employee of Xinlan Group.

Angry netizens immediately directed their anger at Xinlan Group. They felt that Xinlan Group was a company that produced skin care products, and 90% of its customers were women. Your company makes money from women, but male employees think women are pretentious.

What kind of values will a company have to cultivate such employees?

Some top accounts have started to boycott Xinlan Group’s products. Xinlan Group’s official account is full of excited comments from netizens, some of which are insulting and some are mocking.

Xinlan Group’s Public Relations Department started to deal with online public opinion as soon as it started to ferment. According to previous methods, it basically took a cold approach such as deleting posts and silencing comments.

This time, the same method was used, but the effect was poor. The public relations department sent a private letter of warning to the account involved, which was posted by the fearless top account, and netizens mocked Xinlan Group for abusing legal means.

All of a sudden, Xinlan Group’s reputation plummeted. No matter how creative the promotional video was, no one bought it.

...

Cheng Ji called a meeting of the company’s management. He is now very grateful that Xu Yan had the foresight to prevent anyone in the company from making gender-antagonistic remarks on the Internet platform.

At the meeting, he first praised Xu Yan, “Before the meeting begins, I would like to praise Miss Xu first, because her suggestion helped Meisi Group avoid a network storm. Everyone can see the crisis that Xinlan Group is in now. It is very difficult to build a company’s reputation, but it only takes a few lines of text to destroy it.”

Xu Yan glanced at Cheng Xu first, and then said, “Mr. Cheng, thank you for the compliment. I am the sales consultant of Meisi Group, so I naturally have to consider the interests of Meisi Group.”

“Now that this has happened at Xinlan Group, we must learn a lesson. Leaders of all departments must control their subordinates when they return home and not talk nonsense online,” Cheng Ji stressed.

One leader said, “Alas, Xinlan Group is in trouble, and our Meisi Group is taking advantage of it. As long as nothing goes wrong, our sales will come back.”

Xu Yan thought for a while and said, “We need to do some work to raise the public’s favorability towards Meisi Group to a higher level.”

Cheng Ji became interested, “What do you want to do?”

Xu Yan did not answer directly, but asked, “If it was Meisi Group that had this kind of public opinion crisis today, what do you think Xinlan Group would do?”

“Adding insult to injury?” Cheng Ji asked.

Xu Yan smiled, “Based on Jiang Han’s personality, he probably won’t miss it.”

Cheng Xu asked nervously, “What do you want to do? If you want to take advantage of someone’s misfortune, Jiang Han will counterattack as soon as he catches his breath, and we won’t be able to fight him then.”

Cheng Ji looked at him unhappily and said, “Why don’t you have any fighting spirit? We haven’t done anything, and you are so scared?”

He said awkwardly, “I just think it’s not very moral to kick someone when he’s down.”

Xu Yan snorted coldly, “What kind of morality is there in the business world? If you talk about morality, you won’t even know how you got killed in the end.”

Cheng Xu said excitedly, “You know? You are a sales consultant, at best you are just a senior employee. If Meisi Group goes bankrupt, you can just find another place to continue working. Meisi Group belongs to our Cheng family, so I have to consider it more.”

“Vice President Cheng!” Cheng Ji scolded him, “You’re going too far! I don’t want to hear such remarks again in the future.”