As Giselle launched the live stream, the chat room burst into vibrant interaction.

To spice up the session, she picked a few comments and addressed them one by one.

After fielding three or four questions, the operator sent through some promising traffic data, signaling it was time for Giselle to kick off the scheduled dance performance.

Reluctantly wrapping up the Q&A, Giselle rose and smoothed her skirt, then announced to her viewers, “Next, I’ll be performing a dance ...