On the trending topics list, #It's that time of year again, Winnie's 'May all wishes come true' day# popped up, sponsored by the skincare brand she endorsed. It was both a birthday celebration and a product launch.

At the same time, another piece of news, though not trending, was being shared widely across major marketing accounts with astonishing speed:

"Winnie failed the audition for Antony's movie 😲😲, a role she was almost guaranteed to get, and I heard it was taken by ...