In the days that followed, everything went just as Estelle had anticipated. When the two hundred sets of jewelry hit the market, they sold out instantly. Many people were disappointed they couldn’t get their hands on them. Some scalpers bought the jewelry at its regular price and resold it for ten or even twenty times the original cost. Still, many eager buyers rushed to get their own piece.

Every day, numerous people asked about Estelle’s jewelry designs and where they could buy them. Over ...