For the next few days, Ashley practically lived in her home office. She stayed on top of reports and checked in with the team, but rarely stepped out unless it was strictly necessary.

Every now and then, she’d stop working just to re-read the exact same info, hoping she’d missed something that might shed light on the whole mess.

Noticing the shift in her vibe, Liana eventually advised Ashley to stay off social media for a bit.

“I know you’re dying to monitor consumer feedback ...