Late morning sunlight filtered through the floor-to-ceiling windows of the high-rise Manhattan penthouse. A team of stylists and media consultants buzzed around Beth like bees to a queen bee. She sat in the center of her personal dressing salon in a pearl-colored satin robe, sipping from a gold-edged flute of cucumber water while someone airbrushed the final touches to her already flawless skin.

The table in front of her was cluttered with tablets, lipstick options, diamond-encrusted ...