Two men dressed in athletic shorts and sweatshirts walked in the door of the cafe, both with grins plastered on their faces. They were followed by a woman carrying a camera who seemed a bit fed up with their antics. The taller of the two men gestured around the shop, “And now, it’s time for a coffee break. We know you dudes love our content but we have to recharge if we want to keep givin’ you the fresh scoop!”

The other cut in, jumping in front of the camera and ...