By mid-afternoon, Francesca’s name was trending online.

#Mrs. Rowen, Infertile

#Julian’s Undying Love, Devotion Stronger Than Steel

Alongside, there was a grainy photo—Julian holding her in his arms, clearly taken the previous night by some opportunistic voyeur.

In an instant, the topic soared to the top of the charts.

The Rowen Group’s PR department acted swiftly, shelling out money to have the posts removed. But in ...