Selection, a name that promised both glamour and opportunity. Everyone knew what was on the line. Any artist chosen would land a prized five-year contract with Universal Pictures and first pick of roles in their film projects.

The moment the announcement went public, it was like a dam breaking. Companies rushed to sign up, eager to be part of the spectacle. Advertisers scrambled to secure sponsorships or host events, while agents hurried to register their artists.

The surge of activity quickly ...