ZaraPOV

Monday. My company has a major commercial event today.

The newly constructed Fros Crown—a seven-star luxury hotel—is opening.

Julia and I developed an entire marketing strategy: a masquerade-themed booking event for opening day.

A luxurious seven-star hotel is the optimal choice for industry elites. They'll eagerly join as members, booking presidential suites year-round.

Most importantly, everyone wears masks—protecting the identity and privacy of high-profile ...